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Ted has served as a consultant in the direct marketing and database marketing fields since 1996. The author of numerous articles and a nationally recognized speaker on the subject, Ted understands the vision for marketing communications efficiency. He has written extensively on the concept of Process-Based Marketing and originated the category designation, Automated Marketing Communications (AMC). He has worked extensively to refine the concept of Automated Testing in a direct marketing environment. He delivered numerous workshops and speeches on Process-Based Marketing for the DMA and other groups.
Ted has a 30-year history in the direct marketing business. Prior to his work as a consultant, he was the President of a mid-sized direct marketing agency in Minneapolis. He served for 12 years as Exec VP and head of Carmichael Lynch Direct, an operating division of a large national agency.
During this time, Ted taught direct marketing for 7 years with the Minnesota State College System. He is a past board member of the MDMA. He served for 6 years on the Direct Marketing Advisory Board for the AAAA’s in New York. He is a frequent speaker for the Direct Marketing Association, the Ad Fed, the 4A’s, and several local colleges and universities.
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