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You can't manage what you
don't measure!
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These are the types of engagements where I have delivered the greatest client successes:

  • Innovative and creative changes in marketing strategy
  • Sales lead generation and management
  • Customer experience audits and strategy review
  • Direct response creative review (online, telephony and print)
  • Customer or prospect database design and analysis
  • Loyalty and frequency programs
  • Back-end profitability analysis (ROI, ROC and Customer Equity)
  • Relevance screening and test design
  • Creative review and alignment to strategy
  • Real-time system design and development
  • Advanced test and experimental design plans

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