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Innovative strategy development
A new strategy combined with cutting-edge pilot programs led to $85 million annually in ancillary revenue.
Client: Deluxe Financial Services
Sales lead generation and management
Whether starting a new lead generation program, improving the efficiency of an existing system, or kicking new life into an old market, properly graded and managed sales leads can generate ROIs of 250%, 350% or even 400%.
Clients: Excel Energy, Gelco Payment Systems, Lifetouch National School Studios
Creative review and assessment
The right creative approach can double or triple response rates and 30 years of experience can shape the right tests in a matter of days.
Clients: Lifetouch, Charthouse (FISH!), Sterling Software, Green Mountain (Division of BP Amoco)
Database design and analysis
Not all customers are created equal. Your database can tell you where the best customers are—and how to get more out of them.
Clients: Simon Delivers, American Express (Property/Casualty)
Loyalty programs
Loyal customers are more profitable customers. Experience can mean the difference between a meaningless frequent purchase program and an effort that visibly and significantly increases lifetime value.
Clients: Green Mountain, Deluxe Business Services
ROI, ROC, and customer equity evaluations
Return-On-Investment, Return-On-Customer, development of customer equity metrics: they all impact profitability and growth
Clients: Simon Delivers, IHI, Charthouse Learning (FISH!)
Direct response analysis and improvement
We’ve increased our clients’ response rates by factor of up to 20.
Clients: JJ Hill, Gelco Payment Systems, Piper Jaffrey)
Automation tools and data-driven programs
Automated Marketing Communications (AMC) is the next big frontier. If your company isn’t taking advantage of automation technologies now, you’re missing ways to cut costs dramatically.
Clients: Ingenix, Green Mountain, National Car Rental
Advanced test design and management
Business moves too fast today to accommodate year-long development curves. With advanced tools and a new pilot approach, we have clients who are testing entire business concepts in six months.
Clients: Deluxe, UHC – Ingenix, Lifetouch
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