The “Big 9” Critical Marketing Questions
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- Are your response or conversion rates lower than they should be?
- Do you know you’re measuring the right marketing communications functions?
- Is your marketing database meeting sales targets?
- Can you successfully execute customer-centric (or one-to-one) marketing programs?
- Can you respond to sales leads within 24 hours of receipt?
- Are you having problems managing multiple marketing channels or touch points?
- Do your sales lead programs meet your revenue and profit targets?
- Do your most profitable customer segments perform at 4-5 times more than average segments?
- Can you draw sales or marketing communications efforts down to ROI, or ROC (return-on-customer)?
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