|
Mass customization moves away from the old methods to a dynamic, new, technological approach to the marketing communications development. Process-based marketing:
- Increases opportunities to tailor communications to the specific prospect or customer.
- Automates processes to improve efficiency and effectiveness.
- Moves from a static message, volume-driven approach to automation technologies that facilitate delivering the right message at the right time—without small batch penalties.
- Aligns strategy with technology to produce greater impact at lower costs with reduced impact on resources.The bottom line is that process-based marketing increases relevance and timeliness, which makes a greater impact and, most importantly, increases response rates!
|
